Brightlix helps North American food SMEs turn ideas into strong, market-ready solutions by applying structured innovation practices used by global food companies, accelerated by AI for deeper insights and strategic depth.
Founded by our principal consultant, Yemen Jaafar, Brightlix leverages his extensive international background in innovation, project leadership, and marketing, shaped across multiple food categories and markets on three continents.
Big-company innovation expertise made accessible to SMEs
AI-powered tools to accelerate concept creation, design, and testing
Reliable market validation enabling evidence-backed product launches
We map category dynamics, consumer tensions, and emerging signals to identify fertile territories where your next winning innovation can thrive.
We design differentiated concepts and craft product prototypes using proven innovation frameworks and AI to elevate creativity, precision, and speed.
We pressure-test concepts and prototypes with consumers through rigorous, fast validation methods, ensuring only market-ready solutions move forward.
Elevate your brand and executive presence with expert LinkedIn content, targeted campaigns, and proven social selling strategies. Drive engagement, build influence, and generate high-quality leads for your business.
